bonprix said mobile devices had driven growth over the last financial year as app downloads soared.
The German fashion retailer saw overall sales rise 3.4% to hit €1.57 billion.
The mobile channel was a particularly strong area. In bonprix’s largest market, Germany, the share of traffic through mobile devices was just under 75% and the channel was responsible for around 60% of sales.
Many of these customers shopped through the company’s mobile app, which is active in 12 countries with more than 6.5 million installs.
However, the German market had seen a slight decline in revenue which it said was driven by a deliberate decision to ease off on marketing and sales promotions while it introduced SAP to its IT systems.
“We are delighted about the solid growth and stable returns in the last financial…