DAZN Italy DAZN

DAZN Group is set to focus on its streaming service following the merger of its Perform sports content and data vision with U.S. firm STATS.

It had been speculated that DAZN was seeking to offload Perform in order to fund global expansion and the acquisition of sports rights following a strategic review of the business.

Last October, the company changed its name from the Perform Group to the DAZN Group and separated its streaming and B2B units, paving the way for a sale.

STATS and Perform

DAZN comprises the eponymous streaming service and other online properties such as Goal.com, while Perform Content offers wholesale video services to betting companies and broadcasters as well as data services through Opta.

Vista Equity Partners, an investment firm that focuses on enterprise software and data ventures, has helped fund the transaction, for which DAZN will receive a combination of cash and a minority stake in the newly-formed company.

It is claimed the combination of STATS’ Artificial Intelligence (AI) capabilities and Perform’s data will create a market-leading sports technology business, creating new experiences for broadcasters, sports organizations and bookmakers. STATS itself acquired ProZone in 2015.

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