Godiva has ambitious growth plans for its café concept, which has opened its first U.S. outpost.

Located Manhattan’s East Side, the 1,200-sq.-ft. space has a menu that features sweet and savory items, ranging from croissants and cookies to sandwiches and salads, as well as specialty beverages. The star of the menu is an exclusive item called the “croiffle,” a croissant pressed into a waffle that is filled with different flavors, including cheese, egg, gouda and Godiva chocolate.

Godiva expects to open 10 more cafes in New York State by yearend. More long term, the plan is to expand the model to 2,000 locations worldwide, with over 400 planned in the Americas. (Godiva is working with Crown Retail Services, which provides strategic retail leasing and tenant representation services, and Bialow Real Estate, a full-service real estate consulting firm, on a national basis.)

Loyalty program expert Tom Caporaso, CEO of…