heinz 150th clean plates
Heinz is celebrating its 150th anniversary with a campaign that aims to “celebrate its values” by showcasing 150 years of clean plates.

The brand will launch the $15.3m (£11.7m) campaign, created by BBH London, across the UK, Europe, the Middle East and Africa, in the second week of April. It aims to promote the role Heinz plays in making food tastier through its most iconic product, Heinz Tomato Ketchup.

“How do you know when you’ve had good food? You have a clean plate. The role Heinz plays in making food tastier and cleaning those plates is what we’re dramatising…we’re bringing that to life,” Kraft Heinz’s, marketing VP for Europe Middle East and Africa, Victoria Sjardin, tells Marketing Week.

“[The campaign is about] celebrating our values and the things we [feel are…