H&M Enhances Transparency With Accessible Supply Chain Information

H&M has made detailed supply chain information available on all of its products, both in-store and online. Every garment now includes details such as production country, supplier names, factory names and addresses, as well as the materials used to making the clothing.

The information is available online on each item’s page and in-store through the H&M app, which lets shoppers scan price tags to see the relevant details. The tools build on the retailer’s previous sustainability efforts, which included publishing its supplier list in 2013 and the launch of Conscious Exclusive collections in 2017.

“By being open and transparent about where our products are made we hope to set the bar for our industry and encourage customers to make more sustainable choices,” said Isak Roth, Head of Sustainability at H&M in a statement. “With transparency comes responsibility, making transparency such an important factor to help create…