Iceland embraces mobile-first as it drives forward digital strategy
Iceland embraces mobile-first as it drives forward digital strategy

Frozen food vendor Iceland has rolled out a revamped website designed to be mobile first and to offer a speedier and easier to use experience across all channels.

The site has been totally revamped back and front-end to be both speedier to download and navigate as well as easier to use for the shopper. Laid out in a new clear way and optimised to give the best experience on mobile, the site has added pop-ups that help speed up searches, easier access to frequently…