Instacart is expanding its alcohol delivery experience for customers across the U.S., making Instacart one of the largest online delivery and pickup marketplaces for alcohol in the U.S.
As part of the expansion, Instacart customers in 14 states, as well as Washington, D.C., can now have alcohol delivered in as fast as an hour from national, regional and local grocers such as Albertsons, Kroger, and Publix, as well as wine and liquor specialty stores like BevMo!, Binny’s Beverage Depot, and Total Wine & More. Instacart customers in participating states will now also see a new in-app banner that makes it easier to shop directly from beer, wine and spirit “aisles” of select retailers on the Instacart marketplace.
“Part of grocery shopping for many people goes beyond getting fresh produce, meats and pantry staples, and includes picking up the perfect bottle of wine for a dinner party or their favorite beer to sip while watching the big game,” said Nilam Ganenthiran, chief business officer, Instacart. “By working alongside our retail partners to add alcohol to the marketplace, we’re offering…