Alexis Bittar is targeting emails to customers who may have long-term regrets about missed purchases.

Alexis Bittar, a brand of Brooks Brothers’ fashion jewelry subsidiary Deconic, designs and sells jewelry through 10 stores and an e-commerce site. The company relies heavily on email for CRM and marketing activities, with 17% of total digital revenue coming from abandonment emails.

Seeing the impact that relevant personalized emails had on customers in the immediate aftermath of abandoning shopping carts, Alexis Bittar wanted to extend its follow-up email promotions. The retailer…