Insider Picks writes about products and services to help you navigate when shopping online. Insider Inc. receives a commission from our affiliate partners when you buy through our links, but our reporting and recommendations are always independent and objective.
- In partnership with Walmart, Kristen Bell and Dax Shepard recently launched Hello Bello, an affordable, plant-based baby line.
- The line aims to democratize great baby products so parents don’t have to choose between saving money and buying the best product possible.
- Hello Bello currently makes everything from diapers and baby lotion to bug spray and natural bubble bath soap. So far, nothing is priced over $25.
After more than two years of development, Kristen Bell and Dax Shepard have launched Hello Bello— an affordable line of premium, plant-based baby products sold exclusively at Walmart.
The line runs the gamut of parenting essentials, from bug spray to bubble bath soap. Every product is priced under $25, yet is made with the same organic botanicals and natural, renewable ingredients that traditionally fetch prices three times higher — which, in the past, has priced out out families with stricter budgets.
Hello Bello is the couple’s attempt to democratize baby care so parents don’t have to choose between what’s good for their baby and what’s realistic for their budget. “We had the access and the resources to use the very best products on our kids,” Shepard told Business Insider, “and we felt like it wasn’t fair that price would be a barrier for some families who wanted to make the same choice.”
When asked how the company delivers high-end products on a budget, Shepard told Business Insider it came down to “volume, volume, volume,” made possible by a partnership with multinational retailer Walmart.”There’s no way we…