Insider Picks writes about products and services to help you navigate when shopping online. Insider Inc. receives a commission from our affiliate partners when you buy through our links, but our reporting and recommendations are always independent and objective.

53383262_123567602094357_5505511553622660851_n Hello Bello Instagram

After more than two years of development, Kristen Bell and Dax Shepard have launched Hello Bello— an affordable line of premium, plant-based baby products sold exclusively at Walmart.

The line runs the gamut of parenting essentials, from bug spray to bubble bath soap. Every product is priced under $25, yet is made with the same organic botanicals and natural, renewable ingredients that traditionally fetch prices three times higher — which, in the past, has priced out out families with stricter budgets.

Hello Bello is the couple’s attempt to democratize baby care so parents don’t have to choose between what’s good for their baby and what’s realistic for their budget. “We had the access and the resources to use the very best products on our kids,” Shepard told Business Insider, “and we felt like it wasn’t fair that price would be a barrier for some families who wanted to make the same choice.”

k2 _57dec689 562a 4555 b50a 83ba0e731667.v1 Hello Bello
Hello Bello’s natural bubble bath formula soothes with organic aloe vera, calendula, cucumber, and avocado extracts, while moisturizing with organic sunflower and jojoba seed extract.

When asked how the company delivers high-end products on a budget, Shepard told Business Insider it came down to “volume, volume, volume,” made possible by a partnership with multinational retailer Walmart.”There’s no way we…