Lululemon Growth Formula: Menswear, Digital Sales, Foreign Markets

During an April 24 conference call with investors, lululemon laid out a five-year growth plan that includes doubling men’s and digital sales, launching new products including shoes, and introducing new store types. The retailer also will work to quadruple its international sales and form more partnerships with outside brands.

The company seeks to build on its $3.3 billion in 2018 sales by focusing growth efforts beyond its traditional strength, women’s athletic wear. Men’s apparel currently…