rebrands to exploit online growth rebrands to exploit online growth

Online value retailer completed a rebrand that sees a refreshed visual identity for the Studio brand and an ambitious communications relaunch.

The rebranding project sees the retailer commit to its mission of becoming the nation’s leading multi-range digital value retailer and is the result of 12 months of research and planning. The bold new visual identity that has been introduced across corporate and customer-facing media, content and services, which features a highlighted cherry ‘o’, a nod to the retailer’s value positioning and ‘We Do Wow’ brand strategy, has been created by SomeOne In London.

The business will also transition from Express Gifts to become Studio Retail Ltd.

The launch of the new identity will be supported by an ambitious multi-channel campaign throughout the year, including the sponsorship of the fashion segment on ITV’s This Morning, as well as doubling its TV ad spend. This will see new fashion ads…