Sainsbury’s Holborn store becomes check-out free

The Sainsbury’s supermarket chain has opened its first UK till-free grocery store in London’s Holborn.

The store at Holborn Circus has been refurbished to remove the checkout area and tills and customers use the retailer’s SmartShop Scan, Pay & Go technology to pay. Any customer feedback will be used to develop the app further before the retailer decides whether to roll it out to more stores.

The app was first introduced by Sainsbury’s last August and is currently live in eight convenience stores across London.

Sainsbury’s group chief digital officer…