Sally Beauty has gone live with its newly redesigned website, complete with enhanced features and functionality to create an enhanced experience for the online beauty consumer.

Website upgrades include a new Shop by Solution feature where consumers receive customized product recommendations based on their specific needs such as anti-frizz, repair and color protection. The tailored recommendations allow consumers to quickly and confidently find what they need. The new site also features a one-stop portal for all brand offers and deals to make shopping easier and more streamlined for consumers.

“Sally Beauty prides itself in providing professional-grade products for all needs, and our evolving digital commerce capabilities will allow consumers to achieve beautiful results on their own terms,”…