• Samsung announced a new TV designed for millennials that can rotate from a normal horizontal TV design to a vertical smartphone-style design.
  • Samsung says the TV, called “Sero,” is designed to let people mirror their smartphone screens onto the larger screen so they can view their mobile apps and content more easily on their TV.
  • There’s some merit to Samsung’s idea, but the Sero TV also costs $1,623, which isn’t especially millennial friendly.

Samsung revealed a new TV for millennials called the “Sero” — meaning “vertical” in Korean — that can swivel from a regular widescreen TV to a smartphone-style vertical display, the company announced on Monday.

Here’s what the Sero looks like when it’s in normal TV mode:

samsung vertical TV for millennials