A new survey of food and beverage retailers from Oracle indicates they see both advantages and disadvantages relating to mobile technology.
On the positive side, 86% of respondents say branded mobile apps increase their speed of service and therefore revenue. And 93% believe their customer-facing apps enhance the customer experience, promote loyalty, and drive repeat business. In addition:
- 84% of respondents believe the adoption of customer-facing apps drives down labor costs.
- 96% agree, with 40%…