Business is hard, no matter the size of the operation you’re running. Small businesses face amplified pressure however, because they lack the built-in systemic advantages to manipulate the market and often don’t have the capital to withstand a rough year financially.
That means entrepreneurs need to work with what they have. What’s one thing almost every entrepreneur has? A smartphone.
The more time you spend with a customer, the more likely they are to buy something. Using your phone to have real conversations with people instead of simply hoping they make a purchase on your website gives you more control and opportunities to sell, form relationships with customers and get vital feedback about your business.
In this article we’ll cover…
- What VoIP and virtual phone numbers are
- How VoIP makes communicating with customers smoother
- How improved customer communications will help your business.
VoIP, In a Nutshell
You could put your cell phone number up and accentuate it on your website in minutes, but what if your phone starts ringing 24/7? What if spam and prank callers plague your time? How big will your cell phone bill get?
There is a better way to talk to customers while avoiding those problems, and that’s VoIP (Voice over Internet Protocol). If this is the first time you’re seeing this acronym, VoIP is cloud-based computer software that uses an internet connection to send and handle phone calls any way you want.
That means you get a separate, “virtual” business number that isn’t attached to any phone, both maintaining your privacy and eliminating the need to carry two phones around.
Beyond the basics, VoIP synchronizes your phone conversations and business phone system features like call forwarding and an auto-attendant, among dozens of others, to form a foundation for business communications that makes handling, transferring and taking business calls simple and hassle-free.
The Benefits of VoIP
A few major benefits of VoIP are getting “virtual” business phone numbers and the features those numbers come with. Virtual phone numbers are business numbers that aren’t connected to physical phones, which means you can separate your personal and business numbers to maintain your privacy without buying and carrying around a second phone.
Setting up Caller ID (which takes less than a minute) will show both your business name and the number calling for every business call, making calls super easy to differentiate a business call from a personal one.
Your personal number remains completely safe. If spam does hit your business number, it won’t last long: the black list feature lets you block any number permanently with the click of a button.
A vanity phone number will help people remember your business. Custom greetings, which can be used in a plethora of ways, also help, letting you inject some personality into your company and get important information to customers.