• Depop is a social shopping app that has been described as a mix of eBay and Instagram. It is targeted at Gen Z shoppers.
  • Since launching in Milan in 2011, the app has grown to have 13 million users in 147 countries around the world, according to the company. Some users are making a decent amount of money flipping their clothes and other belongings.
  • In a conversation with Business Insider, Rachel Swidenbank — vice president of marketplace at Depop — explained how the app’s shopping experience perfectly aligns with Gen Z’s shopping habits, which are bringing about major change in the fashion industry.
  • Visit Business Insider’s home page for more stories.

An error has occurred

Business Insider

Sign up for our best stories delivered to your inbox

By clicking Sign Up, you agree to receive marketing emails from Insider Inc. and accept our Terms of Service and Privacy Policy.

When social shopping app Depop was founded in Milan in 2011, the median Gen Z shopper, currently 17, would have been just nine years old.

But as these kids have grown up in the past eight years, Depop has also, learning from this generation and creating a platform that’s perfectly in line with their shopping habits.

Depop is a social marketplace that offers users an easy way to buy and sell an array of items — from vintage clothing and limited-edition sneakers or sunglasses to books and concert tickets — via its app. It has been described as a mix between eBay and Instagram and would count sites such as ThredUp and Poshmark as its competitors.

The ease at which you can set up shop on the app, list new items, and engage with your community from a smartphone quickly made it a hit with young shoppers.

So far, it has amassed 13 million customers in 147 countries, hired 150 full-time staff, and raised $43.6 million in funding, according to the company. Throughout its rapid growth, Depop has kept its sights firmly fixed on its core customer: Gen Z.

“This company is for the next generation,” Rachel Swidenbank, vice president of Marketplace at Depop, said in conversation with Business Insider.

Swidenbank said that 90% of Depop’s users are under the age of 26. The company’s mission is to empower these shoppers to disrupt the fashion industry and…