Good morning from frigid New York City, where I survived the blizzard that wasn’t earlier this week and am eager to return to sunny California.

I’m currently working on a story involving online retail, which is why I was eager to read the article in the new issue of Fortune about a company called Shopify, written by Canadian journalist Stephen Baldwin. Worth nearly $6 billion but so under the radar our article is titled “The Invisible Selling Machine,” Shopify (shop, +1.64%) is an e-commerce software success story in Ottawa, Canada’s capital. (Yesterday, I featured a tech/insurance company from Columbus, Ohio. I guess this is what happens when I leave Silicon Valley for a few days.)

This is a gem of an article. It explains how an entrepreneur who used his knowledge of tech to create a product to help his business—in this case the…