Social Media Shopping and influence are increasingly being missed by retailers
Social Media Shopping and influence are increasingly being missed by retailers

An industry report has found that almost a fifth of leading UK e-retailers are missing out on potential sales due to a lack of connection with their customers’ extended social circles.

These figures have worsened since a similar study was carried out 12 months ago.

The research forms part of leading ecommerce agency Visualsoft’s annual e-retail performance report, which assessed 250 of the UK’s leading brands across a range of sectors. It found that 17% of those analysed were missing out on valuable business by neglecting to add clear social sharing options for their customers’ purchases – a 4% decline year-on-year.

The figures are concerning, especially when taking into…