Two angles facing left, which often indicate, “return to the beginning.” Two angles facing right, which often indicate, “advance to the end.”

  • Walmart has opened a new retail store to test some of the concepts its been working on.
  • Called the Intelligent Retail Lab — or IRL, it’s designed to test the use of artificial intelligence in retail stores.
  • In the rear, it even has a data center customers can see through plate glass equipped with 100 servers.
  • Visit Business Insider’s homepage for more stories.

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For Walmart, the future will be IRL.

The retailer has opened a new retail store to test some of the concepts its been working on in Levittown, New York. Walmart has modified a 50,000-square-foot neighborhood market — its in-house term for a grocery-focused store — to become the new playground.

Called the Intelligent Retail Lab — or IRL — the store is focused on inventory and availability.

“Customers can be confident about products being there, about the freshness of produce and meat. Those are the types of things that AI can really help with,” Mike Hanrahan, CEO of IRL, said in prepared remarks.

The idea is that will lead to less friction in the shopping experience, and customers will find the item they need on the shelf more often than not, and it will be more efficient to keep that experience consistent.

Read more: Sam’s Club CEO reveals what the company has learned from its cashierless ‘beta lab’ store

Walmart is also focusing on other “real, practical solutions,” according to the company’s blog post, like keeping shopping carts stocked and the right amount of registers open, and not getting too ahead of itself.

“You can’t be overly enamored with the shiny object element of AI,” Hanrahan cautioned. “There are a lot of shiny objects out there that are doing things we think are unrealistic to scale and probably, long-term, not beneficial for the consumer.”

The new tech-enabled initiatives will also benefit employees.

“We think it’s something our associates will be excited about,” Hanrahan said. “The technology has been built to improve associates’ jobs, to make their jobs more interesting, to help them alleviate some of the mundane tasks. AI can enhance their skill set in a very rapidly changing world.”

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Welcome to Walmart IRL — or Intelligent Retail Lab.

Welcome to Walmart IRL — or Intelligent Retail Lab.