Walmart, KIDBOX Partner Via Subscription Styleboxes

Walmart and KIDBOX are partnering to bring curated children’s styleboxes to Walmart.com. The Walmart KIDBOX stylebox will offer a personalized selection of four to five apparel items from more than 120 brands, including BCBG, Butter Super Soft, C&C California and Puma.

KIDBOX stylists design the boxes based on the child’s chosen preferences, including the season and where they live, to generate a personalized selection. The boxes are available in a variety of sizes for both boys and girls, and the products range from sweaters and denim to dresses and graphic T-shirts.

Parents can choose between scheduled delivery on demand, or automatic shipments of up to six annual boxes timed to the seasons, back-to-school and the holidays. Each box costs $48, which is approximately 50% off the suggested retail price for the bundled products.

Walmart has been steadily expanding its kids’ fashion assortment, which currently includes more than 100 brands. The retailer also grew its toy selection over the holidays, expanding its collection by 30% in-store and 40% online….