West Elm, a furnishings retail brand, has introduced the West Elm Pinterest Style Finder, a new online tool utilizing artificial intelligence to help customers transition style inspiration into products they can buy at West Elm stores and online. The new tool is an extension of Style + Service, the brand’s design consultation program offering customers design, installation and registry services at each of its 100 stores across the U.S., Australia, Canada and the U.K. West Elm is one of the first home brands to utilize image recognition technology to analyze Pinterest Boards to determine a user’s personal style at home.

“This is yet another example of our e-commerce expertise driving innovative change for our customers,” said Luke Chatelain, Vice President of Innovation at West Elm. “Our free design consultations often start with customers sharing their Pinterest board to best illustrate their vision in terms of colors and style. Pinterest boards are an efficient tool to quickly get us on the same page, and understand what inspires our customers visually.”

“Our goal was to automate the process and provide our customers with a seamless experience when…