- Fast-fashion giant Bestseller is planning to build an enormous skyscraper in Brande, Denmark — a small town of just 7,000 residents.
- The eponymous Bestseller Tower is set to stretch 1,050 feet, which is almost as tall as the Salesforce Tower in San Francisco.
- It will be the tallest building in western Europe, beating out the Shard in London by 34 feet.
- Despite the building’s size, Bestseller has not come up against much local opposition.
- “The Danish news media tried hard to find someone opposed, but they couldn’t find anyone,” a local reporter told The Guardian.
- Danish spoof new site Rokokoposten couldn’t help but joke at the building’s expense, though, likening it to the Eye of Sauron from the “Lord of the Rings” trilogy.
A 1,050-foot skyscraper soaring out the earth isn’t exactly what you’d expect to come across in a corner of rural Denmark, and yet one may soon become a reality.
Fast-fashion giant Bestseller just secured final approval from the council of Brande to build their eponymous tower in the town of just 7,000 citizens.
When built, the Bestseller Tower, designed by Danish architect Dorte Mandrup, will be the tallest building in western Europe, beating out the Shard in London by 34 feet.
“We are very pleased that the plans have now been approved by the city council and we are extremely proud and humbled by the amount of support our project has received, especially locally. It is important for us to underline that the city council’s approval is merely one of the preliminary steps of a long journey,” Bestseller Project Manager Anders Krogh said in a statement.
Though the fashion company has long outgrown its roots in Brande — the owner, Anders Holch Povlsen, is Denmark’s richest man…