Zappos Spotlights Inclusivity At Runway of Dreams Fashion Event

Zappos is building on its commitment to inclusivity through an event with the Runway of Dreams Foundation on March 27, featuring 30 differently-abled models. The retailer also harnessed the Runway by SAP app to enhance the event, allowing attendees to point their camera at each model to get more details about the ensembles and to view the pieces in an online catalog.

The retailer had launched Zappos Adaptive, a curated collection of functional and fashionable products, in 2017. The line is designed for people who have difficulty dressing themselves for any reason, including sensitivity issues, physical disabilities, special needs or pain.

“At the core of everything that Zappos does it really comes back to service,” said Molly Kettle,…